How to Buy

Buying on Apex Time

We’re committed to providing you with the most transparent and secure watch shopping experience, both online and offline. Our extensive collection of watches from a wide array of brands and categories is 100% authentic and carefully curated so you can shop with total confidence.

Buy Now

Purchase the watch immediately to secure the best price

In the world of high-end watches, the purchase itself should be a calm and certain thing. Different from ordinary consumer products, the choice of a high-quality timepiece involves multiple dimensions such as movement type, case material, wearing scene and long-term maintenance. This article aims to clearly explain the entire process from browsing, consultation to final purchase, to help you obtain the most secure transaction experience with the lowest information cost.

Step one: preliminary screening and information acquisition

You can browse currently available watch models by movement type, case size or functional complexity through the classification portal in the navigation bar at the top of the website. The details page of each watch contains the following core information: movement type (automatic winding/manual winding/quartz), power reserve duration, case diameter and thickness, mirror material, waterproof depth, and replaceable strap specifications. In addition, we provide real-life pictures from three angles for most of the models on sale – including the front view of the dial, the bottom view of the movement and the detail of the buckle, so that you can evaluate the polishing process and wearing proportions without going to the store.

If you are interested in a certain model or a certain type of function during the browsing process, but need a more professional explanation (such as the difference in operating feel of different column wheel timing structures, or the actual impact of edge chamfering process on the thickness of the movement), you can submit your question through the “Inquiry About This Model” entry on the page. We will try our best to give actionable answers in writing within 24 hours, rather than vague marketing rhetoric.

Step 2: Make an appointment to experience the physical experience in the store

We strongly recommend that you complete a physical experience before placing an order, especially in the following situations: you are not sure about the gloss difference of a specific watch case material (such as full ceramic and ceramic steel case) under real light; you want to compare the visual and tactile differences of different diameters (such as 38 mm and 42 mm) on the same wrist; or you are concerned about whether the pressing feel and safety lock structure of the buckle match your daily wearing habits.

Select a time slot that is convenient for you through the website’s reservation system, and indicate in the notes the models or features you want to focus on. After arriving at the store, you will get an uninterrupted appreciation environment: multiple watches are placed side by side on professional trays, and the sun pattern or frosted texture of the dial is displayed under different color temperature lights; you can perform winding operations, chronograph button pressing tests, and buckle opening and closing tests while wearing white gloves. There is no pressure to buy in the whole process – even if you decide not to make any choice after the experience, it is a completely accepted result.

Step Three: Price Confirmation and Payment Method

The prices of all watches on sale are clearly marked on the details page, including relevant necessary service fees, but do not include subsequent value-added services such as strap customization or personalized engraving. We adopt a fixed pricing strategy and do not set up a negotiation process to ensure fairness for all buyers. If you see a price difference elsewhere, it’s likely due to subtle differences in case material, different completeness of accessories, or whether it’s a display sample. If you have any questions, please feel free to consult and verify.

The payment methods support the following two types: full one-time payment, suitable for direct spot purchases; and prepayment plus balance payment mode, suitable for situations where goods need to be transferred from inventory or the length of the watch strap is customized. The specific ratio varies according to the amount of a single transaction and the scarcity of the goods, and will be clearly stated in writing before the transaction is confirmed.

Step 4: Delivery, self-pickup and acceptance

After completing payment, you can choose between in-store pickup or standard delivery. The advantage of self-pickup is that it can be inspected in person – you can check under the light in the store whether there is visible dust on the dial, whether the bezel scale is aligned, whether the positional relationship of the hands at different angles is accurate, and with the assistance of a technician, you can perform manual winding and time setting for the first time. The delivery uses a traceable express delivery service, and the packaging is divided into three layers: the outer layer is an ordinary logistics carton, the middle layer is a branded transport box, and the inner layer is an original watch box. Before signing for receipt, please be sure to check whether the tamper-evident seal outside the original watch box is intact.

Step 5: After-sales guarantee and long-term maintenance

All newly purchased watches come with a two-year performance guarantee starting from the date of delivery or receipt, covering movement accuracy (abnormal deviations beyond the manufacturer’s calibration error range) and original factory seal failure issues with waterproof performance. There is no charge for inspection and repair within the scope of the guarantee, but you must bear the risk of transportation for inspection. For situations that are not covered by the guarantee, such as scratches on the appearance, wear on the strap, or movement failure due to impact, our after-sales service team can provide a clear repair plan and quotation, with no hidden fees.

As a consumable item, watch straps are not covered by long-term warranty, but you can order original leather straps or metal watch links of the same specification through after-sales channels at any time. We have some common sizes of watch straps in stock. You can purchase them directly and replace them yourself, or go to the store and have technicians assist you in replacing them.

Step 6: Supplementary instructions for common purchase scenarios

For purchases for gift purposes, we can provide you with a blank gift card (you can fill in your own blessings) and extra thick gift box packaging at checkout. If you need anonymous delivery, please check the corresponding option when placing the order. The sender’s information will not be reflected on the delivery form.

For collection-level or limited-edition complex function watches (such as tourbillon, perpetual calendar, minute repeater, etc.), we recommend that buyers visit the store at least once, because the operating logic of such watches is significantly different from traditional watches. For example, the restricted time adjustment of the perpetual calendar, the starting strength of the dial handle of the minute repeater, etc., all need to be demonstrated by professionals in person before they can be truly mastered. After purchase, we will also create a separate maintenance file for the watch for you, recording each time measurement and maintenance time.

Final buying advice

Remember, a great watch is not meant to please others, but to be a reliable and quiet companion on your wrist for many years to come. Purchasing decisions should not come from anxiety or comparison, but from a real use fit between you and the watch. If any step in this article makes you feel unsure, we’d love to provide you with more patient instructions.